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The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance

O'Cass, Aron; Weerawardena, Jay - In: Industrial marketing management : the international … 39 (2010) 4, pp. 571-581

Persistent link: https://www.econbiz.de/10003983988

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348

Persistent link: https://www.econbiz.de/10009525791

Product resource-capability complementarity, integration mechanisms, and first product advantage

Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of business research : JBR 67 (2014) 5, pp. 704-709

Persistent link: https://www.econbiz.de/10010363386

Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities

Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167

Persistent link: https://www.econbiz.de/10010125790

The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies

Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826

Persistent link: https://www.econbiz.de/10011516342

Does Industry Matter? Examining the Role of Industry Structure and Organizational Learning in Innovation and Brand Performance

Weerawardena, Jay; O'Cass, Aron; Julian, Craig - 2009

This research examines the impact of the externalenvironment on a firm's value-creating strategies and brand performance. First,a model depicting the relationships among industry environment, organizationallearning, innovation, and a firm's brand performance is used to develop aseries of...

Persistent link: https://www.econbiz.de/10014201563

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

O'Cass, Aron; Weerawardena, Jay - In: European Journal of Marketing 43 (2009) 11/12, pp. 1325-1348

Purpose – The current study aims to examine the role of international entrepreneurship and innovation in small to medium‐sized enterprise (SME) internationalisation, also touching on the role of the firm size as a proxy of resources in the SME internationalisation process. The study seeks to...

Persistent link: https://www.econbiz.de/10014722608