Thomas, Brychan; Al-Hasan, Said; Mansour, Ayman - In: International Journal of Online Marketing (IJOM) 6 (2016) 2, pp. 34-48
marketing products and to identify the impact of such adoption on developing international markets. This study also aims to … determine the major obstacles restraining banks marketing their products internationally through the Internet and to make … recommendations conducive to an effective and optimal implementation of Internet applications for marketing bank products locally and …