This article examines the market orientation activities of four firms in the Czech Republic. The findings are framed in terms of organizational innovation. Two firms have successfully adopted such practices, however, they had the advantages in one case of being a start up and in the other having...

The development of market oriented strategies and marketing programs in the Czech Republic has been hampered by a lackof understanding by managers of what these concepts mean. A study of “old state enterprises” clearly suggests that until dramatic changes are made in transforming...

Management attitudes, Examines the attitudes of a cross‐section of Czech managers with regard to their perceptions about changes brought about by the transformation process. Replicates a 1992 study in terms of assessments of important changes including financial structure and foreign ownership...