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~language:"eng"
~person:"Swait, Joffre"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
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Swait, Joffre
Morris, Jon D.
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Journal of advertising : official publication of the American Academy of Advertising
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Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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