//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Tolba, Ahmed"
~subject:"Brand management"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Quality expectations, reputati...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Arzneimittel
1
Brand
1
Brand image
1
Egypt
1
Markenartikel
1
Markenführung
1
Markenimage
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Ägypten
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Fallstudie
Aufsatz im Buch
1
Book section
1
Case study
1
Language
All
English
Author
All
Tolba, Ahmed
Al-Zadjali, Fatma Haji
1
Alsem, Karel Jan
1
Bradbury, Trish
1
Catley, Bevan
1
Chakravarty, Surabhi
1
Damen, Dennis
1
De Chernatony, Leslie
1
Foroudi, Pantea
1
Haig, Matt
1
Holt, Matthew
1
Hudson, Bradford T.
1
Jennewein, Klaus
1
Keller, Kevin Lane
1
Kostelijk, Erik
1
Lambkin, Mary
1
Lee, Jason W.
1
Mira, Lukas
1
Muzellec, Laurent
1
Nadi, Rafic
1
Nedelea, Alexandru-Mircea
1
Peñaloza, Lisa
1
Segreto, Luciano
1
Simmons, Geoff
1
Tarnovskaya, Veronika
1
Tarnovskaya, Veronika V.
1
Teeuwen, Constanze
1
Thomas, Brychan
1
Tourky, Marwa
1
Truong, Yann
1
Wang, Miao
1
Wheeler, Alina
1
Wijnhoven, Tim
1
more ...
less ...
Published in...
All
Cases on branding strategies and product development : successes and pitfalls
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->