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Market orientation and dimensions of strategic orientation
Morgan, Robert E.; Strong, Carolyn A. - In: European Journal of Marketing 32 (1998) 11/12, pp. 1051-1073
The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing orientation construct as central to marketing decisions, business activities and organizational culture. However, a lacuna...
Persistent link: https://www.econbiz.de/10014723300
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Innovation and Imitation as Sources of Sustainable Competitive Advantage
Pérez‐Luño, Ana; Valle Cabrera, Ramón; Wiklund, Johan - In: Management Research: Journal of the Iberoamerican … 5 (2007) 2, pp. 71-82
The present study fills some of the void in the literature on the concept and phenomenon of innovation and imitation …. Basing our arguments on features that the literature indicates are characteristics of innovation, we delimit the concepts of … innovation and imitation. Using these features and considering a company’s degree of entrepreneurial and market orientation, we …
Persistent link: https://www.econbiz.de/10014950042
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Can street entrepreneurs be Schumpeterian entrepreneurs? The case of food trucks as family firms in an emerging country
Matzembacher, Daniele Eckert; Leite Gonzales, Rogério; … - In: Journal of Global Entrepreneurship Research 9 (2019) 6, pp. 1-24
characterize entrepreneurship, its motivations, knowledge and capacity for innovation. A participant observation was carried out … Schumpeterian condition. This paper advances in theoretical knowledge by identifying that the Schumpeterian innovation of this … in places in which knowledge is disseminated as innovation. …
Persistent link: https://www.econbiz.de/10013328835
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The Global Award for Entreprenurship Research
Henrekson, Magnus; Lindström, Anders - 2008
The International Award for Entrepreneurship and Small Business Research was instituted in 1996, and it is now firmly established as the leading Prize for outstanding research contributions in the area. Thanks to a generous donation from the Swedish entrepreneur Rune Andersson it has been...
Persistent link: https://www.econbiz.de/10010320349
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Entrepreneurial marketing: a strategy for the twenty‐first century?
Morrish, Sussie C. - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 2, pp. 110-119
Purpose – The purpose of this paper is to present the author's view of the role of entrepreneurial marketing (EM) as a strategy to address the dynamic marketing environment of recent times. Design/methodology/approach – The author reflects on some significant marketing changes and provides...
Persistent link: https://www.econbiz.de/10014902630
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Small business use of the Internet
Poon, Simpson; Swatman, Paula M.C. - In: International Marketing Review 14 (1997) 5, pp. 385-402
Internet use among small businesses has recently become a popular topic for researchers in the fields of marketing, information systems and entrepreneurship. In view of the media hype this topic has received over recent months, it is important for small businesses to learn from the experiences...
Persistent link: https://www.econbiz.de/10014827766
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The Impact of a Changing Environment on Logistics Practices
Beaurepaire, Richard - In: International Journal of Physical Distribution & … 19 (1989) 5, pp. 4-5
It is argued that one of the keys to successful management is the harvesting of change. The implications of change on Australian organisations in the 1990s, a period which the author believes will be one of flat growth, are presented.
Persistent link: https://www.econbiz.de/10014795226
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Introducing Marketing Concepts into a Science‐based Department: A Case Study
Bunning, Cliff - In: International Journal of Public Sector Management 6 (1993) 5
Reports on the introduction of marketing concepts into the Queensland Department of Primary Industries, in 1988‐89, using workshops, luncheon seminars, newsletters and the establishment of an entrepreneur′s network. Two years later, interviews were conducted within two branches of the...
Persistent link: https://www.econbiz.de/10014799246
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IC measurement and reporting: establishing a practice in SA mining
April, Kurt A.; Bosma, Paul; Deglon, Dave A. - In: Journal of Intellectual Capital 4 (2003) 2, pp. 165-180
This paper presents findings from an investigation of intellectual capital measurement, reporting and management in the South African mining industry. The research methodology employs a combination of content analysis of annual reports for the 20 largest listed companies in South Africa,...
Persistent link: https://www.econbiz.de/10014875295
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Challenging the female underperformance hypothesis
Zolin, Roxanne; Stuetzer, Michael; Watson, John - In: International Journal of Gender and Entrepreneurship 5 (2013) 2, pp. 116-129
's study to determine whether their findings can be generalized to another geographical location, Australia. Design …
Persistent link: https://www.econbiz.de/10014774226