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~language:"eng"
~source:"olc"
~subject:"Performance-Messung"
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Madhani, Pankaj M.
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International journal of electronic customer relationship management : IJECRM
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OLC EcoSci
ECONIS (ZBW)
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Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
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