Showing 1 - 10 of 176
Generation Xers in Japan continue to draw increasing attention not only because they constitute a promising segment for many products and services but also because they are expected to play a critical role in shaping their country’s political and economic relations with other countries. This...
Persistent link: https://www.econbiz.de/10014848351
attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely … hit a country was, the more ethnocentric respondents were. In general, animosity towards the USA was higher than towards …
Persistent link: https://www.econbiz.de/10014848392
Purpose – This study's first objective is to experimentally examine the effect of brand‐cause fit and campaign duration on company and brand image, commercial objectives and buying intention as perceived by Japanese consumers. Second, the study aims to evaluate the moderating role of gender...
Persistent link: https://www.econbiz.de/10014848976
Purpose – This paper aims to demonstrate deep gaze using a Japanese Shinto wedding ceremony as an example. Some long-term tourists develop an intimate understanding of the host country’s culture by gaining access to authentic experiences typically limited to the locals. These native visitors...
Persistent link: https://www.econbiz.de/10014768606
selection, training, and perception of decision makers. Originality/value – The paper identifies the standards of procedural … conceptualization, which helps to better understand the psychological process underlying the perception of procedural justice. The …
Persistent link: https://www.econbiz.de/10014888062
Purpose – The influences of perception have been studied in educational, army, sports and business settings but never …‐based survey. Using factor analysis, five perception‐related factors and two behaviour‐related factors were extracted. Subsequently … tested using path analysis. Findings – Positive causal relationships were confirmed between two perception‐related factors …
Persistent link: https://www.econbiz.de/10014882696
consumers' need for uniqueness and its relationship to brand perceptions. This study addresses perception of a foreign brand and …
Persistent link: https://www.econbiz.de/10014867963
) in Japan and how this perception may influence their career path decision. Design/methodology/approach – This study is … the first such research in Japan that has been conducted to investigate students' perception of various factors regarding …
Persistent link: https://www.econbiz.de/10014675787
Purpose – The purpose of this paper is to investigate the factors influencing career intentions toward becoming a Certified Public Accountant (CPA) by students who are studying at the accounting schools in Japan. This paper focused on students' work experience, prior major/s at their...
Persistent link: https://www.econbiz.de/10014675814
Describes a study performed in Canada to develop a reliable and valid scale for the measurement of the perceived service quality of bank services. A sample of retail banking customers was questioned. The proposed scale is called banking service quality (BSQ) and comprises 31 items which span six...
Persistent link: https://www.econbiz.de/10014759707