Gendron, Michael; Hutwelker, Christopher; Kisz, Krzysztof - In: International Journal of Business Intelligence Research … 7 (2016) 2, pp. 1-19
Organizations are undergoing significant changes in their business environment. Competing on a global scale means that organizations must better understand cultural issues of their customers, employees, and key stakeholders. As business analytics grows in importance, managers are sharing data...