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Exploratory wine consumer behavior in a transitional market: The case of Poland
Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior. Data obtained from 198 Polish wine...
Persistent link: https://www.econbiz.de/10011986553
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HR practices in US and Australian family wineries : cultural contrasts and performance impact
Thach, Liz; Kidwell, Roland E. - In: International entrepreneurship and management journal 5 (2009) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10003862836
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Generation Y and sparkling wines : a cross-cultural perspective
Charters, Steve; Velikova, Natalia; Ritchie, Caroline; … - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10009244337
Cover Image
Exploratory wine consumer behavior in a transitional market : the case of Poland
Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior. Data obtained from 198 Polish wine...
Persistent link: https://www.econbiz.de/10011868456