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Achieving customer satisfaction in services firms via branding capability and customer empowerment

O'Cass, Aron; Viet Ngo, Liem - In: Journal of Services Marketing 25 (2011) 7, pp. 489-496

Purpose – The goal of this paper is to investigate how market sensing (market orientation) and customer linking capabilities (service branding and customer empowerment capabilities) enable firms to achieve superiority in customer satisfaction. Design/methodology/approach – To achieve this...

Persistent link: https://www.econbiz.de/10014905361

Creating value offerings via operant resource-based capabilities

Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10003810415

Anatomy of value and value-driven processes in business organisations

O'Cass, Aron (contributor) - 2010

Persistent link: https://www.econbiz.de/10008662678

Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites

Carlson, Jamie; O'Cass, Aron - In: The journal of services marketing 24 (2010) 2/3, pp. 112-127

Persistent link: https://www.econbiz.de/10003990882

Technological turbulence, supplier market orientation, and buyer satisfaction

Terawatanavong, Civilai; Whitwell, Gregory J.; Widing, … - In: Journal of business research : JBR 64 (2011) 8, pp. 911-918

Persistent link: https://www.econbiz.de/10009228975

An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth

O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36

Persistent link: https://www.econbiz.de/10009508012

Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

Persistent link: https://www.econbiz.de/10009511986

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348

Persistent link: https://www.econbiz.de/10009525791

Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs

O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481

Persistent link: https://www.econbiz.de/10009663984

Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity

Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1285-1293

Persistent link: https://www.econbiz.de/10009410661