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~language:"eng"
~subject:"Betriebliche Wertschöpfung"
~subject:"Firm performance"
~subject:"SME"
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Betriebliche Wertschöpfung
Firm performance
SME
Consumer behaviour
25
Marketing management
24
Marketingmanagement
24
Innovation
20
Konsumentenverhalten
20
Australia
18
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17
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15
Australien
14
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14
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14
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14
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13
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13
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O'Cass, Aron
21
Ngo, Liem Viet
9
Sok, Phyra
7
Heirati, Nima
2
Siahtiri, Vida
2
Ahmadi, Hormoz
1
Auh, Seigyoung
1
Li, Yuan
1
Mengüç, Bülent
1
Miles, Morgan P.
1
Ozanne, Lucie
1
Siahriri, Vida
1
Sok, Keo Mony
1
Song, Michael
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
Journal of strategic marketing
3
European journal of marketing : EJM
2
The journal of business & industrial marketing
2
Australasian marketing journal
1
British journal of management : BJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International small business journal : researching entrepreneurship
1
Journal of business ethics : JOBE
1
Journal of marketing management : MM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
22
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1
The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
Mengüç, Bülent
;
Auh, Seigyoung
;
Ozanne, Lucie
- In:
Journal of business ethics : JOBE
94
(
2010
)
2
,
pp. 279-298
Persistent link: https://www.econbiz.de/10003997059
Saved in:
2
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
3
Anatomy of value and value-driven processes in business organisations
O'Cass, Aron
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008662678
Saved in:
4
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
5
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
6
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
7
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
8
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
9
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
10
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
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