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~language:"eng"
~subject:"Betriebliche Wertschöpfung"
~subject:"New product development"
~subject:"SME"
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Betriebliche Wertschöpfung
New product development
SME
Consumer behaviour
25
Marketing management
24
Marketingmanagement
24
Innovation
20
Konsumentenverhalten
20
Australia
18
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17
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15
Australien
14
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14
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14
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14
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14
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13
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O'Cass, Aron
21
Sok, Phyra
8
Ngo, Liem Viet
5
Heirati, Nima
4
Ahmadi, Hormoz
3
Siahtiri, Vida
2
Getnet, Hailu
1
Li, Yuan
1
Miles, Morgan P.
1
Sok, Keo Mony
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
British journal of management : BJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
International small business journal : researching entrepreneurship
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
21
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1
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
2
Anatomy of value and value-driven processes in business organisations
O'Cass, Aron
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008662678
Saved in:
3
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
4
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
5
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
6
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
7
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
8
Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
Saved in:
9
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
10
Anatomy of service innovation : introduction to the special issue
O'Cass, Aron
;
Song, Michael
;
Li, Yuan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009756198
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