Purpose: This research objective was to analyze factors affecting IT practitioners' behavioral intentions in adopting (BDA) using a combination of Initial Trust Model (ITM), Unified Theory Of Acceptance And Use Of Technology (UTAUT) AND Task-Technology Fit (TTF) Model acceptance models....

The increasing complexity of the business environment, growing knowledge requirements, development of information technologies, and competitiveness implies the need of implementation of information management systems. Moreover, welter of information about online customers, their individual...

This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and...

The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers...