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~language:"eng"
~subject:"Brand management"
~subject:"Theory"
~type_genre:"Wörterbuch"
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Key concepts in
marketing
Blythe, Jim
-
2009
-
Online-Ausg.
This volume introduces and examines the key issues, methods models and debates that define the field of
marketing
today …
Persistent link: https://www.econbiz.de/10013207961
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