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Capturing the Most Value from Innovation –Strategy Choices of R&D and Marketing Managers
Fischer, Timo; Henkel, Joachim - Technische Universität <München> / Schöller Chair in … - 2010
of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In …
Persistent link: https://www.econbiz.de/10005870613
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A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation
Pattinson, Hugh M. - In: International journal of business environment : IJBE 8 (2016) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10011624586
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Marketing
Oflazoglu, Sonyel (ed.) - 2018
Persistent link: https://www.econbiz.de/10011936740
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Marketing innovations in the agribusiness sector
Geldes, Cristian; Felzensztein, Christian - In: Academia Revista Latinoamericana de Administración 26 (2013) 1, pp. 108-138
Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …
Persistent link: https://www.econbiz.de/10014677088
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …
Persistent link: https://www.econbiz.de/10011764060
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Non-technological and Technological Innovation: Strange Bedfellows?
Schmidt, Tobias; Rammer, Christian - 2007
marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …
Persistent link: https://www.econbiz.de/10010297939
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An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK
Dimitrova, Kristina Krasimirova; MacKay, Steve - In: International Journal of Online Marketing (IJOM) 7 (2017) 2, pp. 23-41
High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been...
Persistent link: https://www.econbiz.de/10012046814
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Investigation of Consumer Behavior: A Study on Organic Wine
Baziana, Sotiria; Tzimitra-Kalogianni, Eirini - In: International Journal of Social Ecology and Sustainable … 7 (2016) 1, pp. 50-61
Evidence shows that sustainability not only helps a business case getting stronger, but also embraces a sustainability agenda which can stimulate innovation, pushing companies to rethink their operations, products and business models. In addition, during the past few years the demand for organic...
Persistent link: https://www.econbiz.de/10012047687
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Use and Misuse of Technology in Marketing: Cases from India
Fatma, Sabeeha - In: International Journal of Technoethics (IJT) 9 (2018) 1, pp. 27-36
people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge … management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced …
Persistent link: https://www.econbiz.de/10012048337
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Innovation by demand: An interdisciplinary approach to the study of demand and its role in innovation
McMeekin, Andrew (contributor); Green, Kenneth (contributor) - 2002
The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book brings together a range of...
Persistent link: https://www.econbiz.de/10011895997