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Coupon characteristics and redemption intentions: A segment-level analysis
Ramaswamy, Venkatram; Srinivasan, Srini S. - 1998
The authors investigate how different segments of consumers react to different coupon characteristics, such as face value and method of distribution. They utilize a latent segmentation approach to identify the underlying segments. The empirical analysis suggests that different segments of...
Persistent link: https://www.econbiz.de/10009477209
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Competitive judgments in a business simulation: A comparison between American and Chinese business students
Moore, Eric G. - 1998
A complex total business enterprise computer simulation was used as the setting for a study of judgments by Chinese and American business school students. The subjects were asked to make a series of decisions and give judgments about expected levels of competition for a new market opportunity in...
Persistent link: https://www.econbiz.de/10009477210
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Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
Wedel, Michel; Kamakura, Wagner A.; Arora, Neeraj; … - 1999
We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity, Methods of estimation and Substantive issues. In describing models we focus on discrete versus continuous representations of...
Persistent link: https://www.econbiz.de/10009477259
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Market Segment Derivation and Profiling Via a Finite Mixture Model Framework
Wedel, Michel; DeSarbo, Wayne S. - 2002
The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models …
Persistent link: https://www.econbiz.de/10009477260
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Simultaneous multidimensional unfolding and cluster analysis: An investigation of strategic groups
DeSarbo, Wayne S.; Jedidi, Kamel; Schendel, Dan - 1991
for parameter estimation. A marketing strategy application is provided with an analysis of PIMS data for a set of firms …
Persistent link: https://www.econbiz.de/10009477261
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Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income
Ebbes, Peter; Wedel, Michel; Böckenholt, Ulf; … - 2005
This paper has two main contributions. Firstly, we introduce a new approach, the latent instrumental variables (LIV) method, to estimate regression coefficients consistently in a simple linear regression model where regressor-error correlations (endogeneity) are likely to be present. The LIV...
Persistent link: https://www.econbiz.de/10009477430
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The Market for Transportation-Land Use Integration: Do Developers Want Smarter Growth than Regulations Allow?
Levine, Jonathan; Inam, Aseem - 2004
Transportation and land use research of the past decade has focused in large part on the question of whether manipulating land uses in the direction of “smart growth” alternatives can reduce vehicle miles traveled (VMT) or otherwise improve travel behavior. Yet the notion of...
Persistent link: https://www.econbiz.de/10009477565
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BNAS: Towards a Business Nework ABM System
Young, Louise - 2011
Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …
Persistent link: https://www.econbiz.de/10009480015
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Using Agent-Based Models to Understand the Surprising Complexity of Global Markets
Earnest, David - 2011
Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …
Persistent link: https://www.econbiz.de/10009480121
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The effects of multiple discounts on consumers’ product judgments
Cai, Zhen - 2008
The concept of multiple discounts refers to the situation when two or more discounts are combined together resulting in a discount larger than any of the individual discounts. Despite the increasing popularity of this practice in the marketplace, past research provides little evidence about the...
Persistent link: https://www.econbiz.de/10009451000