Sports diplomacy which falls under the category of public diplomacy signifies engagement with the foreign public within … sporting events can act as bargaining chips to bolster relations between the countries, and sports as a tool for soft power … sports diplomacy. Sports play a significant role in overall development, for instance, a rhetorical sublimation of hostility …

the opportunities for further cooperation which they offer, particularly in a world in which multilateralism and …

Contents: Preface -- 1. Understanding economics through the history of sport / John Wilson -- 2. From recreational … sports clubs to sports businesses: Bradford and Queen's Park football clubs 1860s-1914 / John Dewhirst and Wray Vamplew -- 3 … fall) of the Olympic Games as an economic driver / Victor Matheson -- 6. The winter sports industry and Winter Olympics in …