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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
economies is widely recognized and quantified (OECD, Entrepreneurship and Business Statistics, 2015). According to Get2growth … and complex in the interpretation, and data presented by the Statistic Brain (Startup business failure rate by industry …
Persistent link: https://www.econbiz.de/10011990639
of entrepreneurship. Entrepreneurship can be taken as a study of the entrepreneur and new business creation. However …
Persistent link: https://www.econbiz.de/10011902299
Business Communication Skills is a text book published in 2013 by Maria Esther Rodriguez Gil and Daniela Cecic as … authors. The book was envisioned to be used in Business related subjects and as a self- study book. The book offers 6 chapters … about Business English: application forms, e-mails, negotiations, CV and cover letter and presentations. It contains …
Persistent link: https://www.econbiz.de/10011920430
The international economics of business and management has focused - both in the academic literature and in corporate … Economics of Business. This opening article aims to set the scene by considering how the rather distinct literatures around the … the economics of business and public policy. …
Persistent link: https://www.econbiz.de/10009441435
published literature on non-psychological factors such aslack of business skills, low education levels, inefficiency of … governmentstructures, social networks and exposure to family business suggest a negativeimpact on entrepreneurial propensity, the results … their inclination to start a business.The findings of this survey will benefit different stakeholders that have theinterest …
Persistent link: https://www.econbiz.de/10009447720
statistics -- Doing business : patterns and parameters -- Micronetworks and the family business economy -- Business or labor …? : blurred boundaries in the careers of self-employed craftswomen -- "A small but safe business" : gendering success for … nineteenth-century female proprietors -- "Doing the best business of any firm or man in the line" : female entrepreneurship in …
Persistent link: https://www.econbiz.de/10009475163
in the "missing middle" sector of Kenya's economy, and (b) to investigate the business strategies used by these managers … business. Other methods such as mail, newspaper, radio and television advertising were rarely used. The existing government …' decision to go into business. Flexibility, quality products, and customer service were the principal business strategies used …
Persistent link: https://www.econbiz.de/10009477642