Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications...

Introduction: children, young people and their changing status in society / Cyndy Hawkins -- Diverse consumers / Catherine Gripton and Val Hall -- Children as consumers of early years services / Victoria Brown, Moira Moran and Annie Woods -- Children and young people as health consumers / Sharon...