Abstract: From time to time the purview of international business (IB) is on the academic agenda. Seminal papers and books have been published on IB as a research field. Less room has been devoted to teaching and textbook issues. This paper addresses this aspect, using a three 3 year textbook...

Abstract: From time to time the purview of international business (IB) is on the academic agenda. Seminal papers and books have been published on IB as a research field. Less room has been devoted to teaching and textbook issues. This paper addresses this aspect, using a three 3 year textbook...

Abstract: National competitiveness and competiveness policy have been advocated by several nations and the European Union since decades. Though there are many critiques on the concept and its content they are well elaborated. The reasons for the mismatch between the requested and realized...

A kötet azzal a céllal készült, hogy a Nemzetközi vállalatgazdaságtant tanulmányozók számára további támpontokat és ismeretbővítési lehetőségeket adjon magyar nyelven. A műhelytanulmány a nemzetközi üzleti gazdaságtan (international business) öt témaköréről ad...