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"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on International Trade. This is entirely updated and includes new case studies...
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Management. It offers an insight into the impact of globalization on business organizations and how managers could and should … Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. New to this edition … section on similarities and differences between global strategic management and international business - A section on the …
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