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~language:"eng"
~subject:"Market research"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Quantitative methods in marketing
Baron, Steve
;
Ashman, Rachel
- In:
The marketing book
,
(pp. 211-270)
.
2016
Persistent link: https://www.econbiz.de/10011471646
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2
Research
ethics
Dupernex, Simon
- In:
Alternative market research methods : market sensing
,
(pp. 293-303)
.
2017
Persistent link: https://www.econbiz.de/10011569758
Saved in:
3
Service innovation
research
methods
Sørensen, Flemming
;
Lapenta, Francesco
- In:
Research methods in service innovation
,
(pp. 1-18)
.
2017
Persistent link: https://www.econbiz.de/10011635722
Saved in:
4
Multilevel cultural issues
Herk, Hester van
;
Fischer, Ronald
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 191-211)
.
2017
Persistent link: https://www.econbiz.de/10011749740
Saved in:
5
Qualitative
method
versus quantitative
method
in marketing
research
: an application example at Oba restaurant
Bilgin, Yusuf
- In:
Qualitative versus quantitative research
,
(pp. 1-27)
.
2017
Persistent link: https://www.econbiz.de/10011858281
Saved in:
6
Online
research
methods
Kaye, Linda K.
- In:
Psychological and behavioral examinations in cyber security
,
(pp. 253-265)
.
2018
Persistent link: https://www.econbiz.de/10011809668
Saved in:
7
Alternative
research
methods : introducing market sensing : a qualitative and interpretive perspective on
research
Longbottom, David
;
Lawson, Alison
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 124-165)
.
2019
Persistent link: https://www.econbiz.de/10011954808
Saved in:
8
Social piloting as testing methodology for media innovations
Tasch, Andreas E.
;
Fredberg, Tobias
- In:
Management and innovation in the media industry
,
(pp. 241-261)
.
2008
Persistent link: https://www.econbiz.de/10003791383
Saved in:
9
Methodological issues in cross-cultural marketing
research
: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
10
Learning from giants : exploring, classifying and analysing existing knowledge on market
research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
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