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~language:"eng"
~subject:"Marketing theory"
~subject:"Welt"
~type_genre:"Handbook"
~type_genre:"Handbuch"
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Marketing theory
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ECONIS (ZBW)
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1
Tourism
marketing
and management handbook
Witt, Stephen F.
(
ed.
);
Moutinho, Luiz
(
contributor
)
-
1994
-
2. ed.
Persistent link: https://www.econbiz.de/10000344666
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2
Handbuch Pharma-Management
Lonsert, Michael
(
contributor
); …
-
1995
Persistent link: https://www.econbiz.de/10000429566
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3
Handbook of service business : management,
marketing
, innovation and internationalisation
Bryson, John R.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010518021
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4
Handbook on ethics and
marketing
Nill, Alexander F.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011298119
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5
Management and economics of communication
Rimscha, M. Bjørn von
(
ed.
);
Kienzler, Stephanie
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10011791795
Saved in:
6
Applied
Marketing
: anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
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7
Business geographics : GIS in der Wirtschaft
Fally, Michael
(
contributor
);
Fally, Michael G.
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001516323
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8
Handbook of qualitative research methods in
marketing
Belk, Russell W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003274205
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9
Handbook of business-to-business
marketing
Lilien, Gary L.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009492438
Saved in:
10
Export-import theory, practice, and procedures
Seyoum, Belay
-
2014
-
3rd edition
Persistent link: https://www.econbiz.de/10011559897
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