Background: Innovating how organisations run their business is a strategic decision to create more value for customers using or consuming the product and/or service provided. In addition to the incentive of everybody embracing digital transformation, digital technologies, and digital innovation,...

Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management – shaping change processes successfully.

By building upon advances in disparate technologies, digital worlds enable easier and more powerful forms of creation and communication, allowing digital worlds to be more innovative places than the real world. The power to be more innovative makes it inevitable that digital worlds grow beyond...