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On the long-run effects of fashion
Araujo, Luis; Minetti, Raoul - In: Economic inquiry : journal of the Western Economic … 45 (2007) 4, pp. 765-769
Persistent link: https://www.econbiz.de/10003588631
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Sustainable Fashion Supply Chain Management Under Oligopolistic Competition and Brand Differentiation
Nagurney, Anna - 2011
by brand and the firms compete until an equilibrium is achieved. Each fashion firm seeks to maximize its profits as well …In this paper, we develop a new model of oligopolistic competition for fashion supply chains in the case of … differentiated products with the inclusion of environmental concerns. The model assumes that each fashion firm's product is distinct …
Persistent link: https://www.econbiz.de/10013132851
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The effects of price discount and product complementarity on consumer evaluations of bundle components
Sheng, Shibin; Parker, Andrew M.; Nakamoto, Kent - In: Journal of marketing theory and practice 15 (2007) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10003743283
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Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet; Kim, Hee-woong - In: Psychology & marketing 27 (2010) 1, pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Sales at a loss : who benefits?
Schlippenbach, Vanessa von - In: European review of agricultural economics : ERAE 42 (2015) 2, pp. 269-286
Persistent link: https://www.econbiz.de/10011279769
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
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Managing price promotions within a product line
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999
Persistent link: https://www.econbiz.de/10001425129