Tirmizi, Syed Muhammad Ali; Malik, Qaisar Ali; Hussain, … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/159, pp. 1-19
A conceptual model has been developed to present comprehensively the processes and linkages of invention and open innovation for those knowledge workers who want to transform idea of a new product or service into a reality. The progression of idea conceptualization, realization and marketing is...