Addresses the question of valuation theoretically and through empirical analysts of diverse objects of valuations such as university rankings, ice skating scoring, wind power, insurance, gold, and big data

"Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an...