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Kotler, Philip
118
Malhotra, Naresh K.
66
Sheth, Jagdish N.
54
Kumar, V.
39
Aaker, David A.
37
Hair, Joseph F.
33
Hruschka, Harald
30
Solomon, Michael R.
30
Sarstedt, Marko
28
Armstrong, Gary
27
Homburg, Christian
27
McDonald, Malcolm
27
Blythe, Jim
26
Keller, Kevin Lane
26
Tadajewski, Mark
25
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24
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22
Peter, Jerome Paul
22
Belk, Russell W.
21
Day, George S.
21
Green, Paul E.
21
Kamakura, Wagner A.
21
Bruhn, Manfred
20
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20
Birks, David F.
19
Fill, Chris
19
Gustafsson, Anders
19
Keegan, Warren J.
19
Lehmann, Donald R.
19
McDaniel, Carl D.
19
Zaltman, Gerald
19
Foxall, Gordon R.
18
Herrmann, Andreas
18
Hollensen, Svend
18
Huber, Frank
18
Czinkota, Michael R.
17
Jobber, David
17
Levinson, Jay Conrad
17
Woodside, Arch G.
17
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American Marketing Association
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European Society for Opinion and Marketing Research
52
Springer Fachmedien Wiesbaden
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RWTH Aachen
23
Springer International Publishing
22
Edward Elgar Publishing
19
OECD
19
Esomar
17
Verlag Dr. Kovač
13
IGI Global
10
Market Research Society
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American Management Association
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National Bureau of Economic Research
8
Harvard Graduate School of Business Administration
7
NetLibrary, Inc
7
Organisation for Economic Co-operation and Development
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Chartered Institute of Marketing <London>
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De Gruyter Oldenbourg
6
Danish Technological Institute
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European Commission / Directorate General for Education and Culture
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IMP Group
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National Industrial Conference Board
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Technische Universität Dresden
5
Advertising Research Foundation
4
Books on Demand GmbH <Norderstedt>
4
European Association for Industrial Marketing Research
4
Friedrich-Schiller-Universität Jena
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Great Britain / Office of Gas and Electricity Markets
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International Federation for Information Processing
4
Internationales Arbeitsamt
4
Marketing Science Institute
4
Martin-Luther-Universität Halle-Wittenberg / Sektion Pflanzenproduktion
4
Saatgutsymposium <3, 1984, Halle (Saale)>
4
Springer-Verlag GmbH
4
Walter de Gruyter GmbH & Co. KG
4
World Association for Public Opinion Research
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226
Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
92
Springer eBook Collection
74
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Springer eBook Collection / Business and Management
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of marketing management : MM
42
International journal of market research
41
Edward Elgar E-Book Archive
38
Research
38
Springer eBook Collection / Business and Economics
36
Journal of consumer behaviour : an international research review
32
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
28
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Premier reference source
25
SAGE library in marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of retailing and consumer services
20
Legends in marketing
20
Market research handbook
20
Always learning
19
Conjoint measurement : methods and applications
19
European journal of marketing : EJM
19
Fundamentals of marketing research ; Vol. 2
19
Gabler Edition Wissenschaft
19
The handbook of marketing research : uses, misuses, and future advances
19
Edition Wissenschaft Apprimus
18
Foundations and trends in marketing : FTMKT
18
Management for Professionals
18
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18
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ECONIS (ZBW)
8,589
USB Cologne (EcoSocSci)
6,138
EconStor
31
OLC EcoSci
20
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8
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2
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1
Needmining : automated analytical support for customer need elicitation
Kühl, Niklas
-
2017
Persistent link: https://www.econbiz.de/10011875546
Saved in:
2
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
3
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
4
Qualitative market research : a practitioner's and buyer's guide
Gordon, Wendy M.
;
Gordon, Wendy
;
Langmaid, Roy
-
1988
Persistent link: https://www.econbiz.de/10000743862
Saved in:
5
Marketing research: measurement and method ; a text with cases
Tull, Donald S.
;
Tull, Donald Stanley
;
Hawkins, Del I.
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000559087
Saved in:
6
Essentials of marketing research
Proctor, Tony
-
1997
Persistent link: https://www.econbiz.de/10000627349
Saved in:
7
Manual on market research and analysis
1996
Persistent link: https://www.econbiz.de/10000629702
Saved in:
8
Comparative management and marketing : text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
9
Marketing : an integrated, analytical approach
Taylor, Weldon J.
;
Shaw, Roy T.
-
1969
-
2. ed
Persistent link: https://www.econbiz.de/10000415816
Saved in:
10
Marketing research
Chisnall, Peter M.
-
1997
-
5th edition
Persistent link: https://www.econbiz.de/10000601116
Saved in:
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