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Kotler, Philip
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60
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51
Sheth, Jagdish N.
42
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40
Taylor, Charles Raymond
40
Aaker, David A.
36
Keller, Kevin Lane
33
Solomon, Michael R.
31
Anderson, Simon P.
30
Kumar, V.
29
Rosengren, Sara
29
Blythe, Jim
28
Kind, Hans Jarle
28
McDonald, Malcolm
28
Armstrong, Gary
27
Malhotra, Naresh K.
27
Peitz, Martin
27
Septianto, Felix
27
Saffer, Henry
26
Dahlén, Micael
25
Zaccour, Georges
25
Blanpain, Roger
24
Okazaki, Shintaro
24
Sethi, Suresh
24
Chaffey, Dave
23
Hackley, Christopher E.
23
Homburg, Christian
23
Diehl, Sandra
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Fill, Chris
21
Gierl, Heribert
21
Kinnucan, Henry W.
21
Mueller, Barbara
21
Bruhn, Manfred
20
Ford, John B.
20
Huh, Jisu
20
Koschnick, Wolfgang J.
20
Percy, Larry
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National Bureau of Economic Research
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American Marketing Association
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Springer International Publishing
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Verlag Dr. Kovač
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224
International journal of advertising : the review of marketing communications
210
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
160
Journal of marketing communications
146
Journal of promotion management : JPM
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
77
European journal of operational research : EJOR
70
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
NBER working paper series
61
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Working paper / National Bureau of Economic Research, Inc.
56
Springer eBook Collection / Business and Management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
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Health marketing quarterly
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Journal of marketing
43
Research
43
Edward Elgar E-Book Archive
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Industrial marketing management : the international journal for industrial and high-tech firms
38
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
37
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
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32
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ECONIS (ZBW)
16,221
USB Cologne (EcoSocSci)
6,418
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113
EconStor
38
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25
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Showing
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date (oldest first)
1
European regulation of advertising : supranational regulation of advertising in the European Economic Community
Rijkens, Rein
(
ed.
);
Miracle, Gordon E.
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10001383997
Saved in:
2
Fear of persuasion : a new perspective on advertising and regulation
Calfee, John E.
-
1997
Persistent link: https://www.econbiz.de/10004362575
Saved in:
3
Advertising law and regulation
Crown, Giles
-
1998
Persistent link: https://www.econbiz.de/10004378124
Saved in:
4
A gaps analysis of consumer behavior and legal perspectives on advertising processing and deceptive advertising
Wright, Linda Berns
-
1996
Persistent link: https://www.econbiz.de/10004760250
Saved in:
5
The single market for European advertisers
Boyfield, Keith
-
2000
Persistent link: https://www.econbiz.de/10004766072
Saved in:
6
Ad law : breaking the mould without breaking the rules
Palomba, Marina
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004937177
Saved in:
7
Marketing research: measurement and method ; a text with cases
Tull, Donald S.
;
Tull, Donald Stanley
;
Hawkins, Del I.
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000559087
Saved in:
8
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
9
The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P.
-
1996
Persistent link: https://www.econbiz.de/10000547314
Saved in:
10
Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
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