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Angewandte Verkaufsförderung
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Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
49
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
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International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
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International journal of production economics
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Journal of marketing communications
12
Quantitative marketing and economics : QME
12
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11
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
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9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of revenue and pricing management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
1,749
USB Cologne (EcoSocSci)
63
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1
Consumer price and promotion expectations : an experimental study
Kalwani, Manohar U.
;
Yim, Chi-kin
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000805953
Saved in:
2
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
3
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
4
The role of the buyer in mass merchandising
Belden, Donald L.
-
1971
Persistent link: https://www.econbiz.de/10000556181
Saved in:
5
Supermarket merchandising and management
Peak, Hugh S.
;
Peak, Ellen F.
-
1977
Persistent link: https://www.econbiz.de/10000558155
Saved in:
6
Telemarketing campaigns that work
Roman, Murray
-
1983
Persistent link: https://www.econbiz.de/10000559686
Saved in:
7
Profitable sales management and marketing for growing business
Calvin, Robert J.
-
1984
Persistent link: https://www.econbiz.de/10000559845
Saved in:
8
Sales forecasting
Michael, George C.
-
1979
Persistent link: https://www.econbiz.de/10000615278
Saved in:
9
Sales promotion : how to create and implement campaigns that really work
Cummins, Julian
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10000627352
Saved in:
10
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
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