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Public policy towards small and medium-sized retail businesses in the Federal Republic of Germany
Dichtl, Erwin - 1981
Persistent link: https://www.econbiz.de/10013416044
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Global marketing: types of its organizational incorpration
Raffée, Hans - 1986
Persistent link: https://www.econbiz.de/10013416626
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Art in corporate communications
Silberer, Günter - In: Advertising and communication : proceedings 4th …, (pp. 331-338). 2005
Persistent link: https://www.econbiz.de/10003353844
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Behavior at the POS : classical and newer methods of recording it
Silberer, Günter - In: Brick & mortar shopping in the 21st century, (pp. 257-280). 2008
Persistent link: https://www.econbiz.de/10003618231
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Analyzing sequences in marketing research
Silberer, Günter - In: Quantitative marketing and marketing management : …, (pp. 209-224). 2012
Persistent link: https://www.econbiz.de/10009621892
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Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar; Weihe, Kerstin; Silberer, Günter - In: Advertising and communication : proceedings 4th …, (pp. 204-211). 2005
Persistent link: https://www.econbiz.de/10003353803
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Streaming media : a new way of online advertising
Silberer, Günter; Engelhardt, Jan-Frederik - In: Advertising and communication : proceedings 4th …, (pp. 254-259). 2005
Persistent link: https://www.econbiz.de/10003353825
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Contacts between retailers and customers as a basis for customer segmentation in electronic retail
Silberer, Günter; Steinmann, Sascha; Mau, Gunnar - In: Kundenkenntnis im Handel : Ausprägungen, Herkunft und …, (pp. 127-149). 2009
Persistent link: https://www.econbiz.de/10003862363
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Multidimensional customer contact sequences
Steinmann, Sascha; Silberer, Günter - In: Kundenkenntnis im Handel : Ausprägungen, Herkunft und …, (pp. 173-195). 2009
Persistent link: https://www.econbiz.de/10003862365
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Exploring supermarket shopping paths and attention behavior
Silberer, Günter; Büttner, Oliver; Gorbach, Alexander - In: Kundenkenntnis im Handel : Ausprägungen, Herkunft und …, (pp. 197-217). 2009
Persistent link: https://www.econbiz.de/10003862366