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The origin of brands : how product evolution creates endless possibilities for new brands
Ries, Al; Ries, Laura - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10001911830
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The corporate brand
Ind, Nicholas - 1997
Persistent link: https://www.econbiz.de/10000621513
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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The world's greatest brands
Kochan, Nick (ed.) - 1996
Persistent link: https://www.econbiz.de/10000601993
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Perspectives in consumer behavior
Kassarjian, Harold Haig (ed.);  … - 1968
Persistent link: https://www.econbiz.de/10000568332
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Trademarks, brands, and competitiveness
Lopes, Teresa da Silva (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10003772677
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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Brand society : how brands transform management and lifestyle
Kornberger, Martin - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003879410
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607