Chatterjee, Devlina; Kumar, Mahendra; Dayma, Kapil K. - In: International Journal of Bank Marketing 37 (2019) 4, pp. 1041-1061
Purpose: The purpose of this paper is to understand the effect of perceived income security (IS), materialistic values and socially driven aspirations on the financial well-being (FWB) of young Indian adults. Design/methodology/approach: A questionnaire was designed using available scales for...