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The status quo of the marketin...
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Marketing
42
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24
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Piercy, Nigel
99
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73
Piercy, Nigel F.
35
Cravens, David W.
23
Doherty, Anne Marie
22
Lane, Nikala
22
Quinn, Barry
12
Myers, Hayley
9
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7
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6
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5
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European Journal of Marketing
22
Retail and Distribution Management
17
International Journal of Retail & Distribution Management
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Management Decision
8
Marketing Intelligence & Planning
8
Business history
6
European Business Review
6
International Marketing Review
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3
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The Oxford handbook of strategic sales and sales management
3
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Journal of Business Strategy
2
Journal of historical research in marketing
2
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2
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2
Marketing and retailing working paper series
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McGraw-Hill/Irwin series in marketing
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Small business exporting: adoption of innovation
2
The service industries journal
2
A reader in marketing communications
1
Biology of Sex Differences
1
Business history review
1
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1
Chartered Institute of Marketing series
1
Handbook of strategic account management : a comprehensive resource
1
History of retailing and consumption
1
International journal of human resource management
1
International marketing ; Vol. II
1
International marketing review
1
Journal of Business & Industrial Marketing
1
Journal of Historical Research in Marketing
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ECONIS (ZBW)
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BASE
4
EconStor
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1
Strategic customer management : strategizing the sales organization
Piercy, Nigel
;
Piercy, Nigel
;
Lane, Nikala
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003772513
Saved in:
2
Total integrated marketing : breaking the bounds of the function
Hulbert, James M.
;
Capon, Noel
-
2005
-
Paperback ed.
Persistent link: https://www.econbiz.de/10003205912
Saved in:
3
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
4
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Saved in:
5
Market-led strategic change : a guide to transforming the process of going to market
Piercy, Nigel
-
2002
-
3rd ed
Persistent link: https://www.econbiz.de/10001555390
Saved in:
6
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
Saved in:
7
Marketing budgeting : a political and organisational model
Piercy, Nigel
-
2015
-
First publ. in 1986 by Croom Helm
Persistent link: https://www.econbiz.de/10010417955
Saved in:
8
Marketing organisation : an analysis of information processing, power and politics
Piercy, Nigel
-
1985
Persistent link: https://www.econbiz.de/10013467852
Saved in:
9
Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Piercy, Nigel
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 857-864
Persistent link: https://www.econbiz.de/10003924768
Saved in:
10
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2017
-
Fifth edition
Persistent link: https://www.econbiz.de/10011509670
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