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Marketing Analysis Toolkit : Market Size and Market Share Analysis

Steenburgh, Thomas J.; Avery, Jill - 2010

analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is …

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A new model for the alignment of almost balanced sales territories

Skiera, Bernd; Jordan, Carsten - 1996

The sales territory alignment problem deals with the question of how to align a number of sales coverage units (usually zip-codes or political districts) to sales territories. These sales territories are usually aligned in a way that they are almost balanced relative to one or several attributes...

Persistent link: https://www.econbiz.de/10011744831