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Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras
Wang, Chih-hsuan - In: International journal of production research 53 (2015) 8, pp. 2427-2438
Persistent link: https://www.econbiz.de/10010514527
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Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C. (contributor) - In: Conjoint measurement : methods and applications ; with …, (pp. 413-440). 2003
Persistent link: https://www.econbiz.de/10001998086
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A branch-and-price approach to the share-of-choice product line design problem
Wang, Xinfang; Camm, Jeffrey D.; Curry, David J. - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1718-1728
Persistent link: https://www.econbiz.de/10003908997
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Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.; Borgers, Aloys W. J.; … - In: Conjoint measurement : methods and applications, (pp. 273-293). 2007
Persistent link: https://www.econbiz.de/10003544659
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Valuation of patented product features
Allenby, Greg M.; Brazell, Jeff D.; Howell, John R.; … - In: The journal of law & economics 57 (2014) 3, pp. 629-663
Persistent link: https://www.econbiz.de/10010480407
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A comparison of traditional, Nash and Stackelberg strategies for new product design
Steiner, Winfried J. - 2002
Persistent link: https://www.econbiz.de/10001705269
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Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C. (contributor) - In: Conjoint measurement : methods and applications, (pp. 387-414). 2001
Persistent link: https://www.econbiz.de/10001690281
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Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev - In: Journal of marketing research : JMR 25 (1988) 2, pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
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A heuristic approach to product design
Kohli, Rajeev - In: Management science : journal of the Institute for … 33 (1987) 12, pp. 1523-1533
Persistent link: https://www.econbiz.de/10001057538
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A unifying approach to benefit segmentation and product line design based on rank order conjoint data
Aust, Eberhard - In: From data to knowledge : theoretical and practical …, (pp. 289-297). 1995
Persistent link: https://www.econbiz.de/10001291140