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- Muller states that advertising appeals reflect and are influenced by cultural values. This influence of culture could lend a … certain degree of predictability to the advertising task. The current study is framed in this background. The study aims to … study advertising appeals across two cultures and association between the two. To facilitate the cross country comparison …
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In this working paper, an exploration of available data and information is conducted and findings presented, to support the view that the dichotomous business model and related harm reduction narrative promoted nowadays by the tobacco industry, merits scrutiny by the international community. The...
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