Purpose: Emerging markets present strategists with a unique set of challenges that result from a business environment that is quite different from that which characterises developed markets. Yet, little is known about marketing’s contribution to successful strategic decision making in...

Public works and employment programmes have long been considered a staple of social assistance. For the most part, though, they have been designed as short-term "safety nets". While, in some cases, the focus has also been on reducing poverty or addressing structural unemployment challenges,...