Purpose – The purpose of this paper is to investigate longitudinal patterns of ICT and non‐ICT products' adoption over life cycles. Design/methodology/approach – The Bass diffusion model is used to discern distinctive changes in users' adoption behavior due to the innovation and the...

Purpose – The purpose of this paper is to propose a model that predicts information communication technology (ICT) adoption in saturated markets, to analyze the shifting behaviors of the subscribers and to present the results. Design/methodology/approach – By developing an expanded Bass...