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Asian brand strategy : how Asia builds strong brands
Roll, Martin - 2006 - 1st publ.
Persistent link: https://www.econbiz.de/10002913611
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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets … into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …
Persistent link: https://www.econbiz.de/10011479614
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Brand asset management : driving profitable growth through your brands
Davis, Scott - 2000 - 1st ed
Persistent link: https://www.econbiz.de/10001439840
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver (contributor);  … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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What makes winning brands different? : the hidden method behind the world's most successful brands
Buchholz, Andreas; Wördemann, Wolfram - 2000
Persistent link: https://www.econbiz.de/10001422698
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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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How brands become icons : the principles of cultural branding
Holt, Douglas B. - 2004
Persistent link: https://www.econbiz.de/10001911816
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The origin of brands : how product evolution creates endless possibilities for new brands
Ries, Al; Ries, Laura - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10001911830