Narrow search
Showing 1 - 7 of 7
Cover Image
Is your brand a one-night stand? : managing consumer-brand relationships
Neudecker, Niels; Hupp, Oliver; Stein, Alexandra; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 22-33
Persistent link: https://www.econbiz.de/10010256434
Cover Image
How to measure brand success? : a classification of different approaches for each link in the brand success chain
Schuster, Harald - In: Yearbook of marketing and consumer research 4 (2006), pp. 68-88
Persistent link: https://www.econbiz.de/10003404847
Cover Image
How social media transforms brand management
Neudecker, Niels; Barczewski, Jens; Schuster, Harald - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 1, pp. 70-78
Persistent link: https://www.econbiz.de/10010494835
Cover Image
Beyond verbal scales : measurement of emotions in advertising effectiveness research
Hupp, Oliver; Gröppel-Klein, Andrea; Dieckmann, Anja; … - In: Yearbook of marketing and consumer research 6 (2008), pp. 72-99
Persistent link: https://www.econbiz.de/10003812337
Cover Image
A new generation of brand controlling : evaluating the effectiveness and efficiency of the complete marketing mix
Högl, Siegfried; Hupp, Oliver - In: Market research best practice : 30 visions for the …, (pp. 367-390). 2007
Persistent link: https://www.econbiz.de/10003551896
Cover Image
Brand performance measurement with the brand assessment system (BASS)
Hupp, Oliver; Petke, Rainer - In: Yearbook of marketing and consumer research 2 (2004), pp. 5-21
Persistent link: https://www.econbiz.de/10002557153
Cover Image
Evaluation of the financial value of brands
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404174