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"Incorrect and misleading information associated with an enterprise's production and service jeopardize both customer relationships and customer satisfaction, and ultimately have a negative effect on revenue. This book provides insight and support for academic professionals as well as for...
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The 2nd edition of this book shows how the quality of information can be improved in such knowledge-intensive processes as on-line communication, strategy, product development, or consulting. The text offers proven principles for applying information quality management to a variety of...
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