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Evaluating brand value - a conjoint measurement application forthe automotivee industry
Kolvenbach, Claus; Krieg, Stefanie; Felten, Claudio - In: Conjoint measurement : methods and applications ; with …, (pp. 523-540). 2003
Persistent link: https://www.econbiz.de/10001998808
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Evaluating brand value : a conjoint measurement application for the automotive industry
Kolvenbach, Claus; Krieg, Stefanie; Felten, Claudio - In: Conjoint measurement : methods and applications, (pp. 497-514). 2001
Persistent link: https://www.econbiz.de/10001690285
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The role of marketing in digital business platforms
Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 72-90
Persistent link: https://www.econbiz.de/10012299812