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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin

Hildebrandt, Lutz (ed.) - 1999

Persistent link: https://www.econbiz.de/10001530954

Interactive decision aids : effects on consumers, retailers, and manufacturers

Mažar, Nina - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001851989

Effects of perceived interactivity and web organization on user attitudes

Ahn, Taesoo; Hong, Moonki; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 111-128

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Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

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The determinants and impacts of aesthetics in users' first interaction with websites

Jiang, Zhenhui; Wang, Weiquan; Tan, Bernard C. Y.; Yu, Jie - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 229-259

Persistent link: https://www.econbiz.de/10011560750

How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China

He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706

Persistent link: https://www.econbiz.de/10013168453

Revelling in Interaction Rituals：The Impact of Interaction Ritual Chains of Live-Broadcast E-Commerce on Users' Long-Term Viewership

Meng, Lu (Monroe); Duan, Sheng; Zhao, Yijun; Lu, Kevin J. - 2021

In recent years, the live-broadcast e-commerce has been developed rapidly, attracting a large number of users. However, the ultimate success of the platforms depend on users’ continued adoption behavior. Based on meaning transfer model and interaction ritual chain theory, this study develops a...

Persistent link: https://www.econbiz.de/10013210750

Serving students : understanding students' interactions with people and processes using online tools

Small, Felicity; Dowell, David; Crawford, Heather - In: Services marketing quarterly 37 (2016) 4, pp. 209-224

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Offerings as digitalized interactive platforms : a conceptual framework and implications

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31

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B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies

Vrontis, Demetris; Thrassou, Alkis; Amirkhanpour, Monaliz - In: Technological forecasting & social change : an … 124 (2017), pp. 271-282

Persistent link: https://www.econbiz.de/10011899385

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