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Cost decisions and pricing decisions times of value-based management
Rese, Mario - In: Bringing technology to market: trends, cases, solutions, (pp. 61-76). 2007
Persistent link: https://www.econbiz.de/10003439204
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Relationship management and marginal costing : possibilities and limitations for descision support
Rese, Mario - In: Development, management and governance of relationships …, (pp. 299-312). 1996
Persistent link: https://www.econbiz.de/10001303773
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The influences of customer relationship metrics on shareholder value: what should be done and what has been done?
Rese, Mario; Wulfhorst, Valerie - In: Journal of business market management : jbm 3 (2009) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10003805848
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A matter of survival : determinants of rational behavior in B-to-B markets
Rese, Mario; Krebs, Alexander; Welling, Michael; Wilke, … - In: Journal of business market management : jbm 1 (2007) 1, pp. 79-99
Persistent link: https://www.econbiz.de/10003511505
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Measuring the success of customer loyalty activities
Rese, Mario; Wulfhorst, Valerie - In: Client centricity : relationship management in banking, (pp. 91-111). 2015
Persistent link: https://www.econbiz.de/10010530631
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There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations
Schons, Laura Marie; Rese, Mario; Wieseke, Jan; … - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10010259971
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Joining forces or going it alone? : on the interplay among external collaboration partner types, interfirm governance modes, and internal R&D
Gesing, Judith; Antons, David; Piening, Erk P.; Rese, Mario - In: The journal of product innovation management : an … 32 (2015) 3, pp. 424-440
Persistent link: https://www.econbiz.de/10011441371
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Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till; Quaiser, Benjamin; Wieseke, Jan; Rese, Mario - In: Journal of marketing 78 (2014) 6, pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
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Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario; Hundertmark, Annika; Schimmelpfennig, Heiko; … - In: The international review of retail, distribution and … 23 (2013) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10009781169
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Relationship-Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
Rese, Mario (contributor) - 2003
Persistent link: https://www.econbiz.de/10004782474