Edvardsson, Bo; Meiren, Thomas; Schäfer, Adrienne; … - In: Journal of Service Management 24 (2013) 1, pp. 25-44
Purpose – The aim of this study is to investigate the role of key strategic factors in new service development (NSD). In particular, the role of service development strategy, a formalised development process, integrated development teams and customer co‐creation were investigated and the...