This article reviews the emerging use of foreign trade zones in the United States and presents a competitive analysis framework to segment markets, determine levels of marketing effort, and develop differential marketing strategies for zone services. Using a two‐dimensional model of potential...

Art galleries, which exist as a cottageindustry, like many small businesses face a very challenging and changingcompetitive environment that demands attention to strategy formation andexecution. Many galleries, though, operate as though they were immune fromtechnology and consolidation. Their...

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...