Similar Search Results

The effects of retail banner standardization on the performance of global retailers

Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46

Persistent link: https://www.econbiz.de/10012130004

International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

Sinning, Carolina - 2022

Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...

Persistent link: https://www.econbiz.de/10013270886

A study of the internationalization-performance relationship in global retailing : the moderating role of brand standardization and cultural diversity

Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon - In: Journal of international marketing 29 (2021) 1, pp. 57-76

Persistent link: https://www.econbiz.de/10012484463

Internationalization of a Chinese 'Born Glocal' Brand : The Case of Goodbaby

Checchinato, Francesca - 2013

manufacturers in the world and the leading brand in China. In order to analyze the brand awareness and purchase behavior in the …

Persistent link: https://www.econbiz.de/10013072287

Chinese brands : the build or buy considerations

Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 418-438

Persistent link: https://www.econbiz.de/10003865930

Brand management as an internationalization strategy for SME : a multiple case study

Couto, Maria; Ferreira, João J. M. - In: Journal of global marketing 30 (2017) 3, pp. 192-206

Persistent link: https://www.econbiz.de/10011779448

Multi-sided digital platforms' application in SMEs' fashion brands internet-enabled international marketing

Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: European research studies 24 (2021) 3B, pp. 739-748

Persistent link: https://www.econbiz.de/10012666819

Corporate branding in an emerging business market : a phenomenological perspective

Pranjal, Piyush; Sarkar, Soumya - In: International journal of business and emerging markets … 12 (2020) 1, pp. 46-65

Persistent link: https://www.econbiz.de/10012204605

Building a value-creating brand in internationalizing small and medium-sized enterprises

Chang, Hsing-Hua Stella; Fong, Cher Min; Chang, Min-Hua - In: International marketing review 41 (2024) 3/4, pp. 593-614

Persistent link: https://www.econbiz.de/10015057114

How classical and entrepreneurial brand management increases the performance of internationalising SMEs?

Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten - In: Journal of world business : JWB 57 (2022) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10013342650