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Marketing communications
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Consumer behaviour
85
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82
Advertising effects
66
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66
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54
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46
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40
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94
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Pelsmacker, Patrick de
148
Geuens, Maggie
87
Dens, Nathalie
57
GEUENS, M.
34
De Pelsmacker, Patrick
27
Weijters, Bert
17
Cauberghe, Verolien
14
Moons, Ingrid
14
Van den Bergh, Joeri
14
Vermeir, Iris
14
Van Kerckhove, Anneleen
13
Janssens, Wim
12
Purnawirawan, Nathalia
9
Verhellen, Yann
9
Faseur, Tine
8
Jegers, Marc
8
PELSMACKER, P. DE
8
Schillewaert, Niels
7
WEIJTERS, B.
7
Barbarossa, Camilla
6
De Keyzer, Freya
6
FASEUR, T.
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Cuyvers, Ludo
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
VANTOMME, D.
5
VERMEIR, I.
5
Viviers, Wilma
5
Aleksandrovs, Leonids
4
Dahl, Stephan
4
De Cannière, Marie Hélène
4
Eagle, Lynne C.
4
Taylor, Charles Raymond
4
Vandecasteele, Bert
4
Vantomme, Delphine
4
Adams, Leen
3
BRENGMAN, M.
3
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
34
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
9
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
37
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
34
Journal of business research : JBR
17
International journal of advertising : the quarterly review of marketing communications
14
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
9
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International Marketing Review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
International marketing review
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Online Information Review
2
South African journal of economic and management sciences
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
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Source
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ECONIS (ZBW)
210
RePEc
35
Other ZBW resources
23
USB Cologne (EcoSocSci)
6
OLC EcoSci
3
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1
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
2
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
3
Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2005
Persistent link: https://www.econbiz.de/10002658963
Saved in:
4
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
5
Promoting services
De Pelsmacker, Patrick
;
Van den Bergh, Joeri
- In:
Services management : an integrated approach
,
(pp. 74-97)
.
2003
Persistent link: https://www.econbiz.de/10001779097
Saved in:
6
How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2011
Persistent link: https://www.econbiz.de/10008841274
Saved in:
7
How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2013
-
2nd ed
Persistent link: https://www.econbiz.de/10009717984
Saved in:
8
How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri
;
Behrer, Mattias
-
2016
-
Third edition
Persistent link: https://www.econbiz.de/10011485735
Saved in:
9
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
10
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
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